Company February 2013
I found Company Magazine at Istanbul Ataturk Airport while transited to Helsinki; this 23×16.5(cm)
size is portable for in-flight read, the texture of paper leads its very
independent publisher-like style, blogging themes throughout, and exciting
imagery at every page turn.
On February 2013 issue, monthly
columnist Kerry Potter brings up the topic about fashion show becoming more a convenient
democracy rather than insiders’ privileges. By clicking a mini mouse, users,
citizens, bloggers or geeks can view immediate footages and videos of top
designers’ intellectual property within three hours of the fashion show taking
place, so she wonders if ‘fashion week has lost a little of its stardust’(Potter,
2013, p.55).
Furthermore, Miss Potter
questions if those new collections spread out too soon on social
networks/websites, the hot anticipation of purchase might turn to the lukewarm consideration,
but on the opposite, designers like their artworks to get well-known, because
the more the clothes exposed, the more they sell.
Perhaps fashion industry
insiders still want to keep their circle closed, since they have sensed there
are more talents out there, without laboring internship or institute degree, have
been contributing highly creative photography, writing, mix-and-match styling
day by day. The upper fashion house is facing a certain lower- house challenge,
that deep down they know, wearing the luxurious new trend doesn’t mean they
still hold the power of art/fashion knowledge, this fear of losing may turn into yet another mental stage of
jealousy, that some of ‘smart alec’ would prefer competing with their peer from
the same circle than to citizens, yes, like you and me and anyone we know. If printer
Johannes Gutenberg evoked the collapse of High Church hierarchy in the 15th
century, then the computer geeks and fashion bloggers have already raised the revolution
of the fashion industry, in a very rock ‘n’ roll way.
Nevertheless,
such as Tom Ford and Diane von Furstenberg swim against the current of
overly-public, while Potter also quotes blogger Wilkins, “seeing it (the
catwalk show) first hand from the front row” will “never be quite the same” (55)
as watching screens only. VIP is still alive, but VIP is not alone. Since those
catwalk designs are uploaded online for our visual pleasures, it’s not just truly
welcomed, and it speaks louder than any other fashion insiders’ reluctance of
sharing.
Hey,
readers, what do you think of fashion week catwalk being immediately public on
social networks???
Photography:
Company Magazine
www.company.co.uk
Works
Cited:
Potter,
Kerry. “VIP RIP?” Company, February
2013. London: Hearst UK, 2013. p.54-55.
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