23 of May from 20:00-22:35
Summer sale season is still in a (not that
long) distance but fashion events in Helsinki are ON! On May 23 rd,
Pre Helsinki, a new Finnish fashion event organized by local designers and
professionals, holds a mini fashion show at Tulli Pakkahuone at Helsinki
seaside. The focus is about ‘discussing, exploring and discovering the new
possibilities and boundaries of fashion’ in Finland, and the networking for
Finn fashion internationally.
From May 22-25, the 4-day seminar of Pre
Helsinki Event has ‘open door’ and ‘press only’ activities. Luckily enough I
got show ticket at ACOLYTH Boutique previously, and provided free CHAMBORD
raspberry wine and Happy Joe apple cider at Thursday night. Beginning at 20:00
to public, Siloa & Mook,
ensæmble, Sasu Kauppi and
Lepokorpi are capturing audiences’ eyes for 45 minutes, and to my surprise, my
favourite design Siloa & Mook just has its very début
in April 2013!
Siloa & Mook collection combines
smooth and rough+ light and dark colours and materials altogether. One of the
dark forest green tops has very sophisticated hollow carvings, along with black
weather up-knee skirt, simply elegant! Another ivory white outfit performed by this
slim tall African model, the clean cutting pants contrasting over-sized
sleeves, modernly metropolitan! Unfortunately, between shows, the location swaps
connect confusingly, audiences can only blindly follow the crowd but view
poorly.While ensæmble’s petrified pale-haired
models exhibition plus horror film soundtrack is too abstract to me; SASU KAUPPI models with raw-sewn denim hip-hop styles are trapped inside of an old
industrial lift shining neon blue lights, hindering many of our observation; and
LEPOKORPI makes models walking around a small square on grassland with in-house
material prints, unfortunately the runway is too narrow to hold enough capacity.
Though some dissatisfaction, the music is inspiring, the space is amazing, the people are merrying and the atmosphere is relaxing. At first I was wondering if my (still very lousy) Finnish ability can survive the night, but later I found out English tongues are at almost every corner, besides GQ Editor-in-Chief Germany, there are a lot more international buyers nearby. This squad party keeps me and new friend lingering until 22:35….Hyvää yödä!! Pre Helsinki!!
More info about Pre Helsinki please go to:
Photography: Mindy Yuan
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