Saturday 10 August 2013

Magazine Madness: Chloë Moretz InStyle UK August 2013

InStyle UK August 2013

The layering hues of InStyle UK August 2013 cover echoes photographers Sofia Sanchez & Mauro Mongiello’s fashion campaign on Chloë Moretz: strong, rich and feminine tones from Katya Katya Shehurina silk white bridal-like gown, Simone Rocha Mohair dress, Miu Miu polka dot silk jacquard coat to Tim Tactel dress. Those pieces of photos, with touch of Mexican melancholia, are my favourites, since, despite how cute Chloë in Kick-Ass 1 was, her more-or-less cross-eyed shots (when she grows a bit mature), weaken the elegantly luxurious outfits somehow.

But stylist Natalie Hartley and campaign team perform 11 pages in a very romantically happy pink aura, by using abandon pink Cadillac at semi-derelict pink Motel. Though blogger Tom Lorenzo criticizes Chloë that “she’s struggling with the Gucci and she just looks silly in the Blumarine......generally (,) one needs a few more years’ experience to be able to work the hard-to-work looks.” I could only agree 50% with Uncle Lorenzo’s opinion, due to, perhaps, it’s more like those famous houses forcing her to commercialize their collection than her personal choices. And most of the times, age does not necessarily represent grace, if a homo sapiens has a hollow, chilly or snobbish soul accompany the lost eyes.

On article ‘Dressed to Impress’, Columnist Lucy Pavia confesses her not-so-cool dressing competition among her friends, and she concludes ‘Women dress for other women” (Pavia, 33) by taking the examples of those editors and bloggers on Fashion Weeks. Of course a lot of females out there tend to be gazed and treated by their well-dressed, but attiring, writing, sketching, illustrating, sculpturing, those acts of art should be from the happiness of one’s heart, truly passionate. If not, then it’s just a post-modern bourgeoisie’s collective influenza: stuffing taste by using dress-up.

Back to photography and styles, I doubt those girls appearing on fashion magazines, such as Chloë, can freely choose what they really want to wear on the front cover/fashion campaign pages in order to convey their personal styles. Magazine cover is more a competition platform between those fashion houses, if they call vogue business, not to mention fashion magazines are majorly supported by those fashion house advertisements (so entirely, it’s not Chloë’s immatureness on wearing Blumarine). Actually, I prefer some Behind-the-scenes photos of cover girls’ daily-wear to those interviewers’ descriptions, it’s more like a ‘intimate privilege’ because I usually purchase this exact issue due to the personal curiosity/admiration of its cover girl.

Fashion is art, fashion is glee. If fashion is our every-day love of life, since life is not a competition, so is fashion.

Photography and Works Cited:

Pavia, Lucy. ‘Dressed to Impress’. InStyle UK, Vol.149, August 2013. London: IPC Media, 2013.
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