COSTUEM Finland October 2013
I love COSTUME Finland a lot, not only because
of its usual capturing cover design, but also the fresh faces of Nordic models
launching, the new inspirations of street-style snapshots publishing and
Sovttuskopissa (In Fitting Room), a 6-page column about local artist wearing
Finnish designers’ new collection, definitely a bright idea of team work.
On COSTUME October/November issue, under the lens of photographer Veikko Kähkönen, Malla Malmivaara’s orange-red hair contrasting dark blue knitted dress with metallic-yellow sunglasses is intriguing. This actress/singer talks about her style gurus are often the people on the streets or metro of Helsinki, for sure VOGUE is her style bible. Being a fan of Stella McCartney, she likes to pay visits at boutique My O My, but lately in Berlin, she just found a pair of secondhand shoes she really adores, costs her only 40 euroa. And her fashion icon? Marilyn Monroe.
Designer Milla
and her sister, Lina Kettunen in 2010 created women’s wear Month of Sundays,
whose brand name can
be traced back to the 50’s England. The term refers to the everlasting
sisterhood as well as the never-ending work of the design business. Month of
Sundays produced ready-to-wear urban pieces by adapting high quality materials,
such as cotton, wool and silk. The design colour is mono, which fits Malla’s particle
needs in windy late-autumn time.
Having seeing Designer Milla herself at Helsinki
Design Weekend, it’s great to read more of her introduction, in Finnish, certainly.
Photography & Works Cited:
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