ELLE Collection
Autumn/Winter 2014
The brand-spanking ELLE
Collections features the edit of the best shows in New York, Paris, London and
Milano, with lovely stickers, news, shoots and unrivalled scoops of Fashion
industry. A good to read during the long, bleak and dark New Year holidays in
Helsinki.
ELLE Collections, inevitably, follows the
trend by adapting lemon yellow rosy pink hues, with the hottest model in 2014,
Cara Delevingne, who wearing Chanel pinky ragged sporty suit occupying the 1/5
of the front cover of Autumn/Winter 2014. Unfortunately, the oriental faces are
still as usual, missing and absent.
The first 32 pages are filled with high-end
brand advertisements, while the contents are eventfully satisfying: ‘This is
A/W 2014’ introduces the new season snapshots, ‘The Best Shows in the World’ is
ELLE Collections’ edit of the most creative design from Chanel to Dolce &
Gabbana, ‘Backstage Scrapbook’ brings us all the behind-the-scenes to see how
many hands make fashion work, and ‘The World According to Vanessa Friedman’
interviews this fashion criticism’s most influential voices shares her
thoughts, while she thinks that ‘fashion is identity politics’, clothes are
communication devices, and bloggers are ‘little media business’ but more of enthusiasts
rather than critics’ (Lowthorpe, 189). Being also as a fashion-oriented
blogger, I couldn’t agree more that having curiosity and ability of removed is
the key to provide another perspective of la mode, and this vision needs a
plenty of time of build up.
The most exciting content of AW14 ELLE
Collections, is that journalist Rebecca Lowthorpe interviews Chanel’s Holy
Trinity: Bruno Pavlovsky, Virginie Viard and Karl Lagerfeld. Very luckily,
Lowthorpe has the chance to tell us that M Lagerfeld is scared to have become
so big because he might turn to be a ‘dangerous monster’, and he is less
horrible than he seems, but born to be alone. About the teamwork, like Pavlovsky
says, that there “never only five essential people building up Chanel, it is
200!” (177). M Lagerfeld admits, that “I need their strengths, they need my
ideas; everybody needs everybody” (179).
For spending 15,90 EUR (or 7£), the
backstage working process is decrypted into a lovely illustration, a model
casting directors’ duties perform into handwritten charts, snapshots include
both haute couture and high street, mixed using papers from glossy and
acid-free, glossary of textile plus instagram guide to follow those favourite
models, knowledgeable and pleasurable. Unless Cara face continuously appearing
on the covers (seriously I found her temperament unbearable; perhaps her piggy
nose makes her girl-next-door feel, still she has only youth but 0 elegance),
ELLE Collections, I would surely collect you, non-stop, no doubt.
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