NYLON January 2015
After 15-year history, Nylon had changed
its Editor-in-Chief a.k.a. Founder Marvin Scott Jarrett and Publisher/Marvin’s
wife, Jacclyn Jarrett in June 2014. In May 2014, news leaked that its
parent company, in conjunction with style blogger network FashionIndie,
had been acquired by an anonymous media company helmed by former Wenner Media
publisher Dana Fields (now as Executive Vice President/Chief Revenue
Officer/Publisher of Nylon) and Election.com founder Joseph Mohen. While the
rumour is flying in town, Michelle Lee, the new Editor-in-Chief takes the
position of Nylon in summer 2014.
Having been collecting Nylon magazine for
over one decade, (I used to collect Nylon Japan as well, since its contents
tend to be more J-pop fashion, I gave up hoarding in 2008) I am both worried
and excited that what’s the new face and vibe that Nylon would perform.
I love ‘Boom Clap’ this hit but never
imagine I purchase Charlie XCX cover due to her cool and a-bit-Shibuya style at
Nylon January 2015. In Marvin Scott Jarrett era, his choices of cover girls are
sometimes too Teen Vogue (such as Demi Lovato or Hailee Steinfeld), for whom I
would never admire (either their looks or talents), and the photography are
usually at white background, more or less over-exposure. On January 2015
issue, the size of magazine and the use of paper still remain the same, by
using the layering hue of deep purple as basic background hue of cover page,
along with yolk yellow ‘NYLON’ fonts, the caption titles fonts are a
combination of Courier New or Conslas, or off white, or dark fuchsia. As for
the spine, magazine title ‘NYLON’, date ‘January 2015’, web info
‘www.nylon.com’ (rather than nylonmag.com) and ‘Meow’ at the middle, echoes
those Hello Kitty embroidered faces on Charli XCX’s silver jacket.
As the major themes, Nylon focuses yet on
beauty, fashion and music, plus the long-term columns ‘Factory Girl’ (reported
by Style Director Dani Stahl) and ‘Bag Check’. For beauty looks, in January issue I
adore Photographer Meredith Jenks and Stylist Tamar Levine ‘Most Wanted’ (pp.
76-83). The duo adapt the crime photo tradition (upfront and silhouette cues)
and create highly neon-colourful and sassy bad ass girly looks, no doubt a great
reference for party inspiration.
As for Fashion and music, Charli XCX interviewed by Melissa Giannini is my must-read article. Photographed by Zoey Grossman and styled by Daniela Jung for high street mixed with Moschino trends on Charli XCX are fresh and fun. Unfortunately the interview contents are expectedly filled with first-person perspective description, it would be more authentic and valuable from Charli XCX’s own genuine words. Furthermore, I find fashion campaign pages ‘Easy Like Sunday Morning’ (pp. 104-113) by Photographer Kristin Vicari and Styled by Siobhan Lyons a romantic dim lights.
Nylon also deals in a smart way with its
sponsor, less pushy but highly artistic. For example, Nylon x Reebok mini mag in
January 2015 issue is a brilliant marketing idea. Dear Nylon, I am very happy that
you are still at your alternative taste and voice, in a truly looking forward
vibe.
For more info about Nylon’s new
Editor-in-Chief, please go to:
For more art works from Photographer Meredith Jenks
and Kristin Vicari:
No comments
Post a Comment