From now on-September 20, 2014
FashionTaivas 2014 is organized by a
group of new started-up boutique owners, stylists and designers, located at
historical Kiseleff building, opposite across the White Church at Helsinki
central. The original idea of this alternative combining old and new design
market, comes up with that the main organizer Susana and the mates would like
to provide yet a rather high quality but easy-going space for the fashion
bargain hunters. The top names of the Helsinki fashion scene as following:
CashCow, Hanna Sarén, Lorna Jane, Marvis, Rehab London, and vintage store such
as Ida U or Hay Days.
At Fashion Taivas, there are also
international designers’ collections, such as Acne jeans, Y3 sneakers, Chloé pumps, Louis Vuitton heels, or T by
Alexander Wang skirt. Those are second hand pieces after some local designers’ styling
for the magazines or media events, awaited being found and given a brand new
life.
Second hand/flea market (in Finnish, it’s nickname as kirppis) has been in quite a positive business here in Finland for a while. It may originate from the age of shortage, the habit of vintage culture or the joyfulness of treasure searching. It does derive the ‘designer-pursuit-unnecessary’ fashion culture here, though it also obstacles amounts of high quality brands’ landing or opening try-out. The limited possibility on high fashion brands in Finland also prohibits the various choices on independent fashion magazines. It has been a tragic joke that quite some local fashion fellows have no idea about Isabel Marant, Vanessa Bruno or Vivienne Westwood, let alone Tsumori Chisato or Eley Kishimoto.
Finland never lacks of good design, the
major question is, only placing fine quality goods and waiting (usually
passively) customers come and say hi can not boost up the sales, PR and
marketing are as equally important. With the rapid development of internet
technology, promotion business sometimes doesn’t have to be at extremely high
cost. Fashion Taivas is at a bit rather too hidden sales space, the fitting
room is slightly dark, and the landmark is not comparatively attentive, still,
it’s a good start for the local designers and boutique business to exhibit. At
Fashion Taivas, new items from 2OR+BYYAT or Marita Huurinainen adapt ethical
leathers to produce accessories and shoes, Hanna Sarén and Katri Miskanen
design the elegant dresses to serve ladies’ evening needs. These Finnish
newcomers excite the market, perhaps more of a challenge to test fashion
hunters’ visions and tastes.
Kiseleff
Alexanderinkatu 28
00170, Helsinki
Mon-Fri 10-19
Sat 10-17
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