Sunday 5 August 2018

Fashion Fun Lönnrotinkatu: American Apparel & Bik Bok in Helsinki August Day

Lönnrotinkatu, Helsinki Finland

Helsinki in August 2018 is hot and vivid, while some restaurants during the lunchtime stay siesta breaks; out of our surprise, Koto provides the fresh and authentic Japanese bento choice, it becomes one of my favorites to dine with friends, and the fashion fun photo shoots after meals on the Helsinki high street.

The sunshine is extremely warm while not burning too bright. Outfit of the August day is 95% cotton with 5% elastane pure black American Apparel bare shoulder/belly top, Made in USA, not only my sexy disco outfit but also the easy slip-on; together with Bik Bok braided low-waist pants, 95% polyester and 5% elastane, merely 3 minutes the dressing is done. The tiny annoying tender spot of the Bik Bok pants is, that random threads hook easily while sitting on chairs, to make balling ups or fillings. 


There may be a school of customers concern a lot about the certain images of a brand while doing shopping; indeed, with the mass marketing filled with at every corner of our neighbourhoods, some may seize the purchase due to the company’s ignorant decisions, still, paying attention to the qualities of the products is also a supportive act to aid those who works at the industry, since a success of a firm relies on not only one stupid CEO or designer, but many of assistants, pattern makers, sales or drivers. After the serious of lawsuit onto harassment and bankruptcy, in January 2017 Gildan Activewear Inc. bought American Apparel, though not physical stores, still the web stores are running fast. Regardless the company is known for its provocative and controversial advertising campaigns, the use of fine fabrics various colours are the outstanding of American Apparel, and some of the sexual hints on both graphic or media photography, in my own views, are natural and fun, at least the non-professional/non-overpaid models are healthy looking, carefree with their true naked skin tone without the overdoes of photoshop post production. After Paula Schneider replaced the former CEO in January 2015, I am looking forward to American Apparel re-launching with exciting collection from the negative lawsuits history. 


The outfit tone of day is pure black, light beige and greyish blue. As for the accessories, Chanel two-tone suede sling backs flats and 2017 Cruise Collection lambskin flap bags are not doubt my high-end mix high-street LE LOOK. Chloé ivory white acetate sunglasses have been my must-have ever since, its light -weight and dark lenses are perfect for the hot sunny August day. 

TOP TIP 1: Focus on the quality of clothes rather brand image only
TOP TIP 2: Wear nude underwear while the summer pants are braided with duck eyes (see-through holes) 

Special Thanks: Erica 
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