Friday 30 July 2021

Beauty Boom! Le Mystery Box de L’Eau est La Pochette Surprise Chanel N°5 - Factory 5 Collection

Q&A in Helsinki 

How does N°5 Factory Collection Le Mystery Box de L’Eau surprise millions of the beauty bloggers?


In 1921, Designer Gabrielle Coco Chanel chose her favourite 5th eau de parfum among French-Russian Perfumer Ernest Beaux’s 19 samples. In 2021, to celebrate the 100th anniversary of this radical creation that revolutionised the beauty tradition of its era, CHANEL creates FACTORY 5 COLLECTION, which inspired by daily essentials, a reminder that wearing CHANEL N°5 transforming the ordinary. Seventeen limited edition items in total, all in off-white and bleak black design, the MYSTERY BOX, or so called LE POCHETTE SURPRISE in French, presents the ice cream cone shape, truly intrigues millions of beauty bloggers to unbox for summer fun! 

 

How Does N°5 Factory Collection Body Lotion touch your travel spirit? 


Echoing Gabrielle Coco Chanel’s favourite number of all time, these five travel-friendly gouache tubes at size 20ml filled with CHANEL N°5 L’EAU meticulous lotion, presented in a cardboard gift box, more of a similarity to a collection of water paints, is one of the most astonishing beauty designs ever seen. Enriched with moisturising active ingredients derived from rose and jasmine, the body lotion prolongs the fragrance trail of both N°5 EAU DE PARFUM and N°5 L’EAU, leaves my skin subtly scented, no doubt an instant way to keep fresh during the flight or on the road. 


✔ The ice cream cone shape of LE MYSTERY BOX DE N°5 L’EAU was wrapped with a rather thicker carbonated white box at arrival. Placing upside down for an alternative visual pleasure is a new perspective during the photo shootings. 

 

✔ CHANEL N°5 L’EAU HAND CREAM accentuates the softest, most delicate facets of this iconic perfume. Top notes of lemon, mandarin and orange are propelled skyward by aldehydes, followed by a profusion of rose melding airy jasmine and a fraction of ylang-ylang, and vetiver and cedar impart a novel dynamism, accompanied by white musk as base notes. Made in France, rolling in a 50ml egg silhouette, CHANEL N°5 L’EAU hand cream with ivory matte surface, rests well in a 100% cotton white pouch. 

 

✔ Together with the hand care collection, a special edition 100% cotton N°5 L’EAU HAND TOWEL (made in China) that unfolds on contact with water to reveal the N°5 logo, also a travel size mini N°5 L’EAU NAIL FILE (made in Czech Republic) in transparent ivory white placed gracefully in a black velvet felt sleeve.

 

✔ Each CHANEL online beauty order is available to choose maximum 2 samples, indeed le volume mascara 2ml #10 noir and N°5 Eau de Parfum 1,5ml are the most everyday necessities. 

 

Chanel camellias and fragrance blotters are my constant collection, since the various design surprise me every season. For the Factory 5 Collection, each flat lay photography displaying 5 camellia: The 100% cotton camellia in navy blue reminds me of busy 2019 Christmas, the crimson gold velvet is special edition for Chanel Beauty at holiday season, while those sparkling silver camellias recall the challenging winter in 2020. All the CHANEL N°5 fragrance blotters furnish the fabulous printing technology, especially the series of NEW GENERATION N°5: Artist & Muse, Breaking and Making, vulnerable and Invincible, portrait the female’s image in Gabrielle Coco Chanel’s mind while her creating Chanel N°5. As for vintage touch earrings and cardigan buttons, not only can be worn as daily styling delight, but also the cutest photography gadgets to enhance the whole Factory 5 Collection concept phenomenon. 


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